by Helen Baker
What do women really want when it comes to money?
To borrow some lyrics from the Spice Girls: “I’ll tell you what you want, what you really, really, want.” It’s lifestyle, security and peace.
For more than a decade, I’ve been delivering professional financial advice and seeking to enhance women’s financial literacy so that they can stand on their own two feet in all aspects of life.
There’s a disconnect between many women and the financial planning industry, I found when researching my master’s degree in financial planning: a perception that financial advice is all about dollars and the analytical sense that make investments happen, and not what matters to women.
I believe that financial planning is all about lifestyle, now and in the future.
I also believe that the right financial foundations and the right mindset can avert many money mistakes.
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